Permar Team
Diana Permar

Diana Permar
Founding Principal
dpermar@permarinc.com

Diana has more than 35 years of real estate experience that have provided her with background in all aspects of real estate marketing, strategic planning, and market research. She has the unusual ability to translate market intelligence to specific development opportunities by understanding why people buy, how people live, work and recreate and the role of the built environment in their day to day lives.

She has been fortunate to work with the best community developers, planners and consultants in the business. Clients call upon Diana to help them develop strategies, create unprecedented products, programs, and places or just to think about difficult challenges they are facing. And turnabout is fair play. Our clients and network of industry professionals are a valued knowledge resource.

Diana is a good listener. Listening, observing and years of practice have honed creative brainstorming and facilitation skills.

In addition to the consulting practice, Diana was a founding partner and participated in the daily management of real estate services companies which included resort rentals, regime management and real estate sales - an important foundation for her ability to balance theory and practice. Her real estate background also includes years of hands-on marketing and strategic research and analysis experience as part of development and planning teams for the St. Joe, Daniel Island, Kiawah Island and Sea Pines Companies.

Diana is a graduate of the University of Michigan. She is active in the Urban Land Institute (ULI) and has served as a Trustee of ULI, as Chair of the Recreational Development Council and of the ULI Awards for Excellence Jury, and on the J.C. Nichols Prize Management Committee. She is a frequent speaker at ULI and at other industry events and seminars including graduate level real estate programs at Clemson University and Harvard.

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